Privacy policy

This policy explains how Rewilding Britain collects, uses and protects information about people who use our website, make a donation, join the Rewilding Network, subscribe to e‑newsletters, receive our publications or event invitations, or otherwise engage in business dealings with us. It covers how we research and handle information about potential donors, volunteers and Network members that we may obtain from public or third-party sources. It also describes how we protect your privacy and rights, and how we handle any personal information that can be associated with you — including, for example, your name, email address, rewilding project, and data collected about your online activities on our website.

Collecting information via our website and by email

You can access our website without giving us any personal information. However, you may choose to provide us with personal information using certain features of the website, for example, by completing the ​“Contact Us” form or by other means such as sending us an email.

By submitting your personal information to us, you consent to our use of the information as set out in this policy, until such time as you choose to unsubscribe or otherwise withdraw your consent. You can also tell us to stop sending you information at any time by emailing info@​rewildingbritain.​org.​uk.

Use of cookies and similar technologies

When you visit our website, we receive certain information about your device, including the web browser you are using, your IP address and time zone. As you continue to browse our website, we track the web pages that you view.

Information is collected using small electronic files called ​“Cookies” (text files stored on your computer that log information such as your preferences), plus ​“Tags” and ​“Pixels” (which record information about how you browse websites). For example, we store a ​“session cookie” on your computer for the duration of your visit to note your IP address, the pages you view and navigate between, and the time and duration of your visit.

You can set your browser not to accept cookies; however, if you decline them, it may prevent some website features from functioning as intended.

How we use this information

Collecting information about visitors to our website helps us to monitor the level of interest in our charity and to understand individual journeys through the content on our website. The data is used anonymously, in order to determine the number of visitors and the most frequently accessed sections, enabling us to continually update and refine our content and add new material that we think will be of interest to our readers.

If you use any forms on the website and/​or send an email to us, a record will also be made of your email address. Information that you provide to us will be used to respond to the requests or enquiries that you make and to provide you with additional information that we feel may be of interest to you. For example, we may notify you of upcoming events and projects, and send newsletters and other publications.

Collecting information from donors

If you make a donation to us, we use your data to process and acknowledge your donation and we may undertake due diligence in certain instances. We also analyse donations to understand overall trends in giving and the effectiveness of our organisation in raising awareness of our activities and the opportunities for supporting us.

Collecting information from Network members

If you apply to join the Rewilding Network, we use your data to process your application and determine if you are eligible for membership. We further use data (including that relating to management decisions taken on your site) to monitor trends in rewilding activities across Britain, in order to support rewilding and identify and address challenges that may hinder rewilding. Analysis of data is undertaken in aggregate and where possible data is anonymised for internal research. Any data provided to Rewilding Britain in relation to a rewilding project is treated as confidential unless we are explicitly instructed otherwise. Network membership is confidential and likewise is not disclosed unless we have written instruction to do so.

Collecting information by research

At Rewilding Britain, our work is made possible thanks to the generosity of our supporters, so it’s vital that our fundraising efforts are as effective as they can be. By developing a better understanding of potential donors and supporters through research using publicly available sources, we can tailor and target our fundraising events and communications (including volunteering opportunities) to those most likely to be interested in them. This allows us to be more efficient and cost-effective with our resources, and also reduces the risk of someone receiving information that they might find irrelevant or intrusive.

If you’ve not contacted us in the past, but we’ve contacted you, it’s likely that we’ve identified you as a potential supporter or you’ve been recommended to us by a partner. In such cases, the same provisions and rights summarised in this policy apply to you.

We may use information we hold about our supporters and potential supporters to research their potential to be a significant donor or volunteer fundraiser for Rewilding Britain, and collect additional details relating to their employment and any philanthropic activity. In the case of potential donors, we may engage specialist third-party consultants to help us. In both cases, we will estimate donors’ gift capacity, based on their public domain information.

Which information do we use?

We use data which has been provided directly to Rewilding Britain and combine this with information from publicly available sources such as charity websites and annual reviews, corporate websites, public social media accounts, the electoral register and Companies House in order to create a fuller understanding of someone’s interests and support of Rewilding Britain. We only use reputable sources, where someone would expect that their information may be read by the public. We avoid any data that we believe has not been lawfully or ethically obtained and we do not use information sources which have not been made public.

We will not use or disclose your personal information for any other purpose which is not related to the above without your consent. We do not give or sell your personal information to third parties.

Information security

We take your privacy very seriously and we have data protection policies and processes in place to safeguard all the personal information we retain.

Individual rights under GDPR

Under the General Data Protection Regulation (GDPR), you have certain rights in relation to the personal information held by organisations about you. These include:

• You have the right to request access to the personal information we hold about you and to receive a copy of that information in a readable format.
• If you believe that personal information we hold about you is inaccurate or incomplete, you have the right to request for it to be corrected or updated.
• You have the right to request the deletion of your personal information under certain circumstances (such as when the personal information is no longer necessary for the purposes for which it was collected).
• You have the right to request that we restrict the usage of your personal information under certain circumstances.
• If you’ve provided your consent for the processing of your personal information, you have the right to withdraw your consent at any time.

We’re committed to putting you in control of your data. If you’d like to exercise any of these rights or have any questions about your rights or our privacy practices, please contact our Data Protection Officer by emailing dataprotection@​rewildingbritain.​org.​uk.

Retention of your personal information

We will retain your personal information for as long as necessary to fulfil the purposes for which it was collected or as required by law.

Changes to this Privacy Policy

Any policy changes, due to business reasons or future changes in legislation, will be posted on this page and — if the changes are substantial — may be promoted on the website or by email notification. We encourage you to review this policy periodically to stay informed about how we collect, use and protect your personal information.

Contact us

We take complaints very seriously and we encourage people to notify us immediately if they think that our collection or use of information is inaccurate, unfair, misleading or inappropriate. We also welcome any suggestions for improving our procedures. If you wish to contact us about this policy, or any of the procedures set out in it, please contact info@​rewildingbritain.​org.​uk.

By using our website or providing us with your personal information, you acknowledge and consent to the practices described in this privacy policy.

September 2024